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Frequently Asked Questions

For Advertisers and Landowners

For Advertisers


The advertising rate depends on the chosen billboard and the length of the campaign. There is a minimum of 3 months with all of our sites.  Longer campaigns receive discounts.  Email us at for more information.


We charge on a ‘per month’ basis rather than ‘per 4 weeks’ as over the course of a year.  This works out to be more value for money for our advertisers.

Static billboard:

Your initial invoice includes a ‘one-off’ cost for design, printing and installation of your billboard skin (also know as a banner). There may be additional charges for any ‘extras’ (such as patches, reflective material, extensions, etc).  All charges will be itemised on your quote.  Please contact us for further details.

Digital Billboard:

If you are advertising on an LED Billboard there is only a charge for design, artwork set up, and a minimal charge for any updates that you wish to do in the future.  Learn more >

Your display is printed onto reusable heavy duty vinyl material called a “skin”. Skins are relatively cheap to produce, easy to maintain, are transferable from billboard site to billboard site, and are guaranteed against fade for up to three years.

Typically billboards are booked in 52 week display periods. However, M2 Signs can be flexible and work to your campaign timing. The skin will last approximately 3 years and the longer you rent the site the more cost effective it is per month.


We can also store your skin for a small fee.  This means you could rent a billboard for a longer period of time, and change your message (skins) depending on the season or event relevant to your campaign.

Generally you should plan billboards three months in advance, bearing in mind some billboard locations may book out six to twelve months in advance. You should allow yourself approximately one month for the creative process and printing of the billboard skin/s.

  1. Source availabilities and book billboard sites.
  2. Source artwork / creative – ask us for artwork specifications.
  3. Production of vinyl billboard skin/s – ask us for specifications (site specific) and for a production quote.
  4. Installation of billboard skin and M2 Signs will provide you with a Proof of Posting photo.
  1. Who am I trying to target? Where is my client base?
  2. What is the goal of the campaign? (Are you branding? Launching a new product or service? Moved location? Countering competitor activity?)
  3. What is the timing of the campaign?
  4. What is the budget for your campaign? (Needs to include site rental, production, installs, creative).
  5. How will you measure the success of the campaign?
  6.  Learn more >>>

Yes. The same vinyl skin can be moved easily from one billboard site to another, as long as they are the same size.  Simply contact us to find out what we have available and we’d be happy to help!  Learn more >>>

Yes!  We have a qualified, professional graphic designer on our team who would love to sit down with you and work out your campaign with you. Learn more

Our signs are specifically located in high traffic areas and along major highways in the QLD region.  See our Locations for more information.

For Digital Billboards

We currently have one digital billboard located at the Northern Beaches Bowls Club.  

We are busy working on providing more digital advertising solutions for our customers.  Sign up to our mailing list to keep up to date on our latest billboard expansions!

When you advertise with us on our digital billboard at Northern Beaches Bowls Club, you get one, ten second ad in a three minute rotation.  This ad displays on BOTH sides of the digital billboard at the same time.

All artwork must be supplied in a high quality, image file format (.png, .jpg or .pdf).  The size of the screen is 4800mm x 2400mm and the artwork needs to be at 10%.

You can have up to two different slides per advertising slot.  Each ad is displayed for 10 seconds in a 3 minute rotation on BOTH sides of the digital billboard.  So if you provide 2 different slides, each one will display every 6 minutes.

Absolutely!  As long as you’re organised and provide us with your schedule and artwork, we are more than happy to change your artwork slides as necessary and to your timeline.

For example, if your advertising campaign is for 3 months, but you have 8 different messages to communicate in that time, simply supply the 8 slides and a timeline of when all changes need to be made, and we will make it happen, with proof of posting photos supplied so you know your schedule is being followed.  There is a cost associated with this.  For more information, please call or email

For Land Owners

When assessing a site, we look at many things:

  • Line of sight – possible “air time” for an advertiser
  • Vegetation- risk of future obstruction
  • Government regulations; do they allow for a billboard to be constructed in that location
  • Site access for construction and maintenance
  • Soil conditions for foundations
  • Will there be a win-win situation for all parties involved?

We own the billboard structure and we lease the right to access and maintain the land from the landowner.  The advertiser owns the “skin”, however if a payment is missed we reserve the right to remove and retain the skin until all monies are received.

That is up to the land owner, some want to be paid monthly whilst others want payments bi-annually to coincide with Council Rates being issued.  All payments are in advance and we work with you to provide the most desired outcome.